Advertising Campaign
Saturation Marketing
1,019,710 Victorians saw, heard or read the 2007 Expo advertising. (Source: "Weighted Reach Report"). Our targeted marketing brings quality customers right to your stand: buyers eager to be informed and to purchase.
This extensive campaign includes:
- Metropolitan TV advertising.
- Widespread radio promotion.
- Advertising in major newspapers.
- A comprehensive public relations program.
- Integrated internet marketing.
- Advertising in the key trade publications.
- Promotion via business associations.
- A seminar series by high profile speakers.
- Email broadcasts.
